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API fee challenges and cybersecurity key concerns for media and entertainment organisations transitioning to cloud

API fee challenges and cybersecurity key concerns for media and entertainment organisations transitioning to cloud

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Wasabi Technologies has released the findings of its global cloud storage index, focused on the media and entertainment (M&E) industry. The survey, commissioned by Wasabi Technologies and conducted by Vanson Bourne, seeks to uncover the changing attitudes amongst IT leaders in M&E organisations towards public cloud storage adoption, the factors that influence storage buying decisions and the top priorities when it comes to budget, use cases, security and cloud data migration.

Survey findings highlighted that while M&E organisations are still relatively new to cloud storage (69% of respondents had been using cloud storage for three years or less), public cloud storage use is on the rise, with 89% of respondents looking to increase (74%) or maintain (15%) their cloud services. M&E respondents said they allocate 13.9% of their IT budgets to public cloud storage services, on average. However, overdrawn budgets due to hidden fees, alongside cybersecurity and data loss concerns, remain problematic for M&E organisations. 

“While complex fee structures and cybersecurity concerns remain obstacles for many M&E organisations, planned increases in cloud storage budgeting over the next year – combined with a very high prevalence of storage migration from on-premises to cloud – clearly shows the M&E industry is embracing and growing their cloud storage use year on year,” said Andrew Smith, Senior Manager of Strategy and Market Intelligence, Wasabi Technologies, and a former IDC Analyst.

M&E organisations are concerned about cybersecurity and data loss: 

  • M&E respondents increasing their public cloud storage budgets in the next 12 months cited new data security, backup and recovery requirements as the top reason driving the increase, compared to the global average where security ranked third.
  • Almost half (45%) of M&E organisations reported using more than one public cloud provider. Data security requirements were one of the top reasons why M&E organisations were choosing a multi-cloud strategy, ranking a close second (44%) to different buying centres within the organisation making their own purchase decisions (47%).
  • The top three biggest security concerns M&E organisations have with public cloud include:  
    • Lack of native security services (42%)
    • Lack of native backup, disaster and data protection tools and services (39%)
    • Lack of experience with cloud platform or adequate security training (38%)
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