NuData Security, a Mastercard company and leader in the field of online user verification with passive biometrics, has announced a solution to help partners increase transaction approvals and establish an improved consumer experience through the EMV 3-D Secure authentication protocol (EMV 3DS).
The NuData solution uses layers of security including passive biometrics and behavioural intelligence to build an accurate digital user profile. This intelligence lets merchants select a frictionless checkout experience for trusted users or use additional security such as fingerprint or facial recognition only when additional verification is needed.
What are the benefits?
With NuData’s solution leveraging EMV 3DS, merchants can:
- Provide intelligence to issuers to enhance decision-making, increase approvals and reduce false declines
- Maintain control over the consumer experience
- Detect fraudulent transactions up-front, preventing future fraud
- Decide how to process a transaction based on the risk intelligence provided
- Create and customise rules to cut down on manual reviews
This solution offers merchants more control over the consumer’s secure checkout experience in a single, simple-to-integrate package. NuData’s solution is payment brand agnostic, available globally and integrates with other authentication solutions including Mastercard Identity Check.
More accuracy, more approvals
NuData is enabling merchants to better integrate seamless authentication processes into their checkout experience for both app and browser-based transactions.
NuData’s market-proven layers of intelligence verify users based on their inherent behavior instead of relying on credentials, stopping illegitimate transactions without requiring friction – even when fraudsters are using the correct credentials.
Ryan Wilk, VP of Customer Success at NuData said: “NuData is using its native understanding of EMV 3DS to reinvent security for merchants by building safer, smarter ways to verify online transactions.”
NuData is recognised for providing merchant and eCommerce organisations worldwide with +99% fraud-prevention accuracy.